ByggPriser

Assignment: Design a visual identity for Byggpriser, a planned price comparison service for building materials. The goal was to create a clear and functional design that harmonized with the existing service Medicinpriser, both in design language and user experience.

Challenge: The comparison service would allow users to create a virtual shopping cart and then compare prices, stock levels and delivery times between different DIY stores. The design needed to signal simplicity, reliability and efficiency to attract both private individuals and professionals in the construction sector.

Solution: The typography was taken from Medicinpriser for a unified feel. The logo retained the award mark shape but was adapted with a stylized house icon to signal a construction focus. The design was characterized by a clean layout and high user-friendliness.

Results

Despite a well-designed design and a strong concept, the service was never launched. Challenges in collecting and updating information from DIY stores, combined with technical and business obstacles, meant that the project stalled in a development phase. However, the work demonstrated the potential of digital comparison services and how a consistent visual identity can create recognition and trust among users.

How ByggPriser works

Metaphor: To clarify the service's function and value for investors, we created this metaphorical illustration. It shows how we collect, process and make information about building materials available – from the range of building materials stores to an easily accessible service on the web and app. The squirrels represent the data collection, the stump our database, and the nuts the valuable information that helps consumers make smart and affordable choices. (click on the image to enlarge)