Team Grim

Assignment: Team Grim, consisting of three young men who had completed their military service as alpine paratroopers, needed a logo and website to attract sponsors for their first expedition to Mt. Elbrus in Russia.

Challenge: They sought a logo that would symbolize the feeling of conquering a mountain and reflect their adventurous background and spirit.

Solution: The logo depicts three mountaineers with a Swedish flag on top. A white circle with light blue rays gives the feeling of sunrise on a cold, cloudless peak. The outer contour is reminiscent of an embroidered brand emblem.

Results

The new logo and website gave Team Grim a strong visual identity, helping them attract sponsors and build their brand for upcoming expeditions.