Cemtec

Assignment: Create a visual identity for Cemtec, a Swedish company specializing in horseshoes and farrier products, that reflects their success in Europe and their global expansion.

Challenge: Cemtec needed a strong and flexible visual identity that could convey both strength and flexibility – qualities that are central to their horseshoes and products. It was important that the symbol would be clear enough to work on a small scale on horseshoes and horseshoe stitching.

Solution: We created a logo with a trio of horseshoes forming a three-leaf clover, providing a powerful and symbolic representation of the company’s values. To reinforce the professional and timeless feel, we chose the classic Gill Sans font. This logo was used not only for business cards and letterheads, but also for signage, products and packaging to ensure a consistent and professional presentation at all levels.

Results

Logomotive's work has been a valuable contribution to Cemtec's journey from a Swedish start-up to a global icon in the horseshoe world. By successfully integrating strength, flexibility and a timeless design, we have ensured that Cemtec is represented with conviction and professional quality.

Read more about Cemtec: cemtec.com
Hovslagarbild av Jonathan Bean Foto på Unsplash