LiftStop
Assignment: We collaborated with a creative inventor to develop a logo and illustration for a product that improves the braking of pallet trucks during transport. The goal was to create a visual identity that communicated the product's function and benefits clearly to the target audience.
Challenge: The design needed to be not only functional, but also engaging, explaining the product's function in a simple way, while also reflecting safety and efficiency in logistics and warehouse management.
Solution: The logo integrated symbols for both trucks and brakes, conveying power and precision through minimalist lines and shapes. The illustration broke down the use of the brakes into simple steps to make the process easy to understand and informative.
Results
We are proud to have helped our inventor transform his ideas into a strong visual identity. The created logo and illustration will not only help communicate the benefits of the new product, but also make an impression on customers, investors and industry experts.
