MinaApotek

Assignment: Design a visual identity for MinaApotek, a proposed online service for pharmacies to sell products with special discounts. Create logos for the specialist pharmacies and mock-ups for websites.

Challenge: The design would follow a unified style to create a strong umbrella branding, which would facilitate all underlying brands and make it easier to expand the concept. We also needed to create an attractive and professional expression that would attract sponsors and users.

Solution: The logo for MinaApotek was created in the same style as Medicinpriser. New logos were developed for each specialist pharmacy, with a color scheme that enabled scalability. Website design proposals for both MinaApotek and the specialist pharmacies were created to visualize the concept. Communication materials were developed to attract sponsors.

Results

Despite the elaborate design and concept, the project was never completed, likely due to difficulties in finding sponsors. However, the work demonstrated the potential for creating a cohesive brand identity and website solution for pharmacies.