Viking Cleaner
Assignment: Create a logo, labels, user instructions, and an online store for a super-concentrated cleaner for boats.
Solution: We designed a visual identity with a Viking ship as a symbol and the owner Pavo as a Viking. The logo used the American Captain font with a three-dimensional feel. The label included a background of a rough sea, which reinforced the impression of cleaning power. Instructions in four languages were designed to be clear with minimal text. We also developed a webshop concept with images of well-polished boat decks.
Results
Despite a well-thought-out design, the product was never launched, likely due to business strategy reprioritization or challenges in the production stage.
