Gaselin
Assignment: Develop a visual identity that reflects the company’s expertise in home styling, home staging, and interior design.
Challenge: Gaselin needed a cohesive brand identity that not only reflected their expertise but also captured the essence of their unique approach to interior design.
Solution: We developed a logo based on a paperclip. Since they use paperclips daily to keep documents, color samples, and materials together, there was a natural connection to this object, which inspired the design process.
Results
Gaselin's new visual identity has become a powerful tool to communicate their professional and creative approach. With the logo, which combines the names of the founders Gaspar and Lindau (a portmanteau), we have helped them create a brand that not only reflects their services but also their passion for creating personal, functional and beautiful homes and spaces.
