Jan Forsell Golf Academy
Assignment: Create a visual identity that reflects PGA-certified golf coach Janne Forsell's expertise and commitment to golf education.
Challenge: Jan Forsell Golf Academy needed a professional and recognizable visual identity that could be used across different media and strengthen the brand's presence. Since we were already working with Hylliekrokens Golf Center, where Janne was active as a golf pro, we were asked to develop his academy's brand.
Solution: We created a logo where golf clubs and a ball elegantly form the initials J and F. The logo was given a dynamic and distinctive character that Janne thought was reminiscent of the Batman symbol, giving it an extra personal and powerful connection. The work also included business cards, video cassette covers and signage. The font is a modified Industria Solid.
Results
The new visual identity gave Jan Forsell Golf Academy a strong and consistent brand presence. The unique logo became a central part of the academy's profile and was used consistently on everything from business cards to signage and educational materials. The design helped position the academy as a professional and innovative player in golf education.
Golf picture by Nathan Jennings on Unsplash