MedicinPriser

Assignment:  Design a visual identity for Medicinpriser, a price comparison service for medicine and prescription drugs. The service enables users to quickly compare prices, check availability and display alternative medicines. The assignment included developing a logo, icons and signage, as well as presentation materials to attract investors.

Challenge:  The design was to be clear and functional to help users navigate the pharmacy market while creating an attractive and credible visual identity to attract both users and investors.

Solution:  The logo and graphic profile were created to give the service a professional and accessible expression. Icons and symbols were designed to represent the different categories on the website and app. Communication materials were developed to attract investors and create engagement for the service. We also collaborated with programmers to develop a user-friendly interface for the app.

Results

Medicinpriser became a successful service that helped over 100,000 visitors and 20,000 app users find the best prices on medicines. Although the service was later discontinued, it made an important contribution to increased transparency in the pharmacy market, and the graphic profile and the communication products created were central to creating initial interest in the project.

How Medicinpriser Works

Metaphor: To clarify the function and value of the service for investors, we created this metaphorical illustration. It shows how we collect, process and make information about medicines available – from the pharmacy’s range to an easily accessible service on the web and app. The bees represent the data collection, the hive our database, and the honey the valuable information that helps consumers make informed choices. (click on the image to enlarge)

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