Repiper
Assignment: Our collaboration with Repiper® began with a brochure for Svensk Röranalys. The work was so appreciated that we were asked to develop more communication materials, including animated films illustrating the relining process. When Röranalysgruppen was formed for international expansion, we created the name Repiper, as well as the logo and graphic profile.
Challenge: The new technology for relining needed clear communication to build trust with housing associations and property owners. An international brand was required as the method attracted global interest. The name needed to be short, clear, available for domain name registration and trademark protection globally.
Solution: We came up with the name Repiper, which directly reflects the company’s business – installing new pipes inside existing ones. The logo icon visualizes this through a circle representing the old pipe and an inner crescent symbolizing the new pipe. The visual identity was further developed with printed materials, signage, animated films and a multilingual website in six languages.
Results
Repiper was established as an international brand in relining. The communication strengthened the understanding of the method and built trust among customers, property owners and licensees alike. The material is now used globally by licensees in many countries.
Read more about Repiper: repiper.com
Space photo by Alex Shuper on Unsplash