Assignment:  Create a new visual identity for Autotech, an independent car repair shop, to market their expertise and professionalism, as well as attract new customers and strengthen relationships with existing ones.

Challenge:  Autotech needed a visual identity that not only reflected their expertise in automotive technology, but also their new start after the relocation. The goal was to create a strong and modern design that would appeal to both new and existing customers.

Solution:  The logo symbol combines a car-shaped "A" with a raised "T", representing "Auto" and "Tech". It creates a memorable and relevant icon that directly connects to the workshop's focus on automotive knowledge and technology. The typeface, a modified version of Digital Sans EF, provides a modern and confident touch. The colors, white, gray and teal, exude professionalism and innovation.

Results

Our mission included not only a new visual identity, but also the creation of their extensive physical and digital presence. From physical signage to a well-thought-out digital strategy that strengthened their presence and reach. We built a modern, user-friendly website with custom icons, which showcased their services in a clear way and offered visitors a smooth experience. By applying the logo and colors to everything from walls and workwear to cups and towels, we not only created a unified image, but also a strong first impression for customers visiting the workshop.