SRL Ädelfisk

We had the privilege of working with SRL Ädelfisk, a prominent fish farmer. The assignment was to create a logo that captured their product range: rainbow salmon, crayfish and fish eggs. Our design united these into a dynamic symbol. Using a modified Lucida Sans in bold and italics, we created a unique sense of both mobility and quality. The logo reflects not only their product variety, but also their journey towards being a tastefully recognizable player in the industry.

Results

The logo proposal was developed in connection with a cookbook photoshoot, where crayfish from SRL Ädelfisk were used as extras. The company lacked a clear visual identity at the time, and our design was appreciated by the owner.