Viking Cleaner

Assignment: Create a logo, labels, user instructions and a proposal for an online shop for a super-concentrated boat detergent.

Solution: We designed a visual identity with a Viking ship as a symbol and the owner Pavo as a Viking. The logo used the American Captain font with a three-dimensional feel. The bottle label was given a background of a foaming sea, which reinforced the impression of cleaning power. Instructions in four languages ​​were designed with minimal text. We also developed a webshop concept with images of well-polished boat decks.

Results

Despite a well-thought-out design, the product was never launched, likely due to business strategy reprioritization or challenges in the production stage.